Applied Animation
Finalising Mock-Ups for the Competition Brief
- This week:
- We finalised the competition brief, ready for entry.
- What went well:
- I went out and took some photos of Out of Home campaigns, to help mock-up my own, as I struggled to find images online of OOH Campaigns, which could be edited. I also found an out of home campaign outside of my local ASDA Supermarket, so that was very fitting for the Monkey-Bug narrative.
- In addition to this, I found out OOH Advertising amongst Leeds, to use for the Ant Commute in Leeds. I managed to use an advert which was near the station and on-route to several car parks in Leeds. This helped with the placement of the campaign.
- Laura produced some mock-ups also for the submission.
- What could be improved:
- I was unfortunately unable to get larger billboard-type images, however Laura was able to find copyright-free ones online, which she then mocked-up.
- I could have been more consistent in the campaign, despite the idea that the live brief was only to pitch an idea. I feel, however, we have produced an adequate amount of work, which really confidently projects our idea.
- We will be submitting this next week!
Final Mock-Ups and Tests
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