Applied Animation
Final Entry for the Competition
- This week:
- We submitted the final presentation for the Audible Competition!
- What went well overall:
- We were able to submit our entry in good time!
- We were able to deliver an idea to Audible, that is both professional and hits each element requested in the brief.
- The idea targets 25+ years, uses a creative and fun approach to Out of Home advertising. It explores looking at three different cities and how the medium of animation can be used to explore the busy and stressful lives of people and how they can include it in their day-to-day lives. It uses the colour schemes provided by Audible, which is shown below.
- My contribution to the project was professional and consistent.
- I produced a variety of concepts for character designs and storyboards. I explored the world of insects, in the backgrounds and in the concepts of the idea.
- I produced a clear, refined idea, which Audible can build upon and further explore.
- What could have been better:
- The final mock-ups could have been further refined, by making the screens have a slight reflection, or even using a video rather than a still image.
- The animation could have been refined further and made more fluid, if I was more harsh on giving deadlines to Laura, as I was waiting a long time on a lot of the animation she was producing. I wasn't able to inbetween the Beetle animation until the week before submission, as the keyframes took a long time to be made.
- I could have spent more time exploring the different cities idea and incorporating this more into the animations. Audible did state to explore an international campaign, also, in this brief, so we focused on that idea too.
Here is a quick simple campaign video we made for The Busy World of Insects - Audible Campaign:
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