Professional Practise 2
Target Audience and Studio Logo Design
- For Studio Brief 3, creating our own Animation Studio, I decided to work with Emily, Harry and Kathryn, as we all had shared interests in 2D Digital Animation. This was also a chance for me to work with different people.
- We have decided to produce a series of assets, designs, websites and branding, as a team, and together came up with the name "Bobcat Studios" - as it was easy to remember, featured an animal, which could make for interesting logo designs and appealed to us all.
- Our target audience will be predominantly younger teens (11-16 years), however we would be open to projects with slightly more mature themes, such as mild violence, as long as it isn't over 18 years.
- As part of my role in the team, I needed to design branding colours, the logo and provide concepts, backgrounds and 2D Animation for any project we decide to take on-board.
Here is the research I conducted on target and appealing to specific audiences:
Here is the logo design process and an animated logo test I made for the studio:
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