Applied Animation
Pitch and Feedback
- Based on the Pitch Feedback:
- We decided to make it easier to identify the branding between each campaign, by keeping to a bug and insect theme for the entire campaign.
- This theme illustrates the idea of a busy and bustling life and the character using Audible can then escape from this. It is focused on a more mindfulness aspect.
- In addition to this, we need to find ways to incorporate the cities we've chosen as part of the environments and narrative, such as for London, using iconography like Big Ben.
- We will be improving on this idea, by finalising character turnarounds and coming up with more concepts to fit the insect and bug theme.
- Here are the concepts and turnarounds I finalised for this idea:
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