Professional Practise 2: Studio Brief 3 - Talk the Talk

Professional Practise 2

Final Studio Overview

• As an overview of the work we have done for the studio brief, I decided to create this short description of everything as a whole:
• Our studio is called Bobcat Studios.
• Individually, I offer skills in 2D Animation, Concept Art and Background Design.
• As a group, we offer short form 2D Animations, which are colourful and lively.
• Our unique selling point is are individuality, providing a variety of animated work, such as both entertainment and educational. In addition to this, our openness to experiment to appeal to an older market.
• Our target market are companies looking for studios to work predominantly towards the age group 11-16 years, however we would be willing to produce work for up to 18, if it consists of mild violence or gore.
• The financial costs to keep in mind will be for the up-keep of a studio space and the resources, such as costing for equipment and software.
• Our work is promoted through social media and online marketing, such as our own website and Instagram.

Professional Practise 2: Studio Brief 3 - Presentation

Professional Practise 2

Presentation Recording

• For both practise and also to help evaluate my own strengths and weaknesses with presenting, we decided to voice record and video record our presentation. This also became very helpful when the University needed to close because of the virus pandemic.
• We started by producing a quick recording of our voices, reading over our scripts. I felt this was forced in some places and didn't fully allow me to practise actually presenting and not reading from a script. I noticed that a lot of the times I paused, or lost my train of thought was because of nerves or stumbling over my words and having to try re-phrase or repeat the sentence. I think this will become better with more practise.
• Despite this, I found that I was clear in the way I spoke and positioned myself, which had gotten a lot better from when I first presented.

Here is the presentation:

Here are both of the recordings:

Professional Practise 2: Studio Costing Research

Professional Practise 2

Studio Costing Research

• As part of Studio Brief 3, research and costing for a studio is a large part of the process for funding a studio. Our group had already conducted some research into costing, however I decided to research more, with details on the equipment and what would work well with the software and for the more professional work-station.
• I did some research into building computers, desk costs, costs for monitors, based on their colour accuracy and additionally different processors for a computer.
• It demonstrates that a lot of work and planning is needed if I was to ever start my own studio, however it is doable with the right amount of effort and planning. 
• Here is the research I found:

Professional Practise 2: Target Audience and Studio Logo Design

Professional Practise 2

Target Audience and Studio Logo Design

• For Studio Brief 3, creating our own Animation Studio, I decided to work with Emily, Harry and Kathryn, as we all had shared interests in 2D Digital Animation. This was also a chance for me to work with different people.
• We have decided to produce a series of assets, designs, websites and branding, as a team, and together came up with the name "Bobcat Studios" - as it was easy to remember, featured an animal, which could make for interesting logo designs and appealed to us all.
• Our target audience will be predominantly younger teens (11-16 years), however we would be open to projects with slightly more mature themes, such as mild violence, as long as it isn't over 18 years.
• As part of my role in the team, I needed to design branding colours, the logo and provide concepts, backgrounds and 2D Animation for any project we decide to take on-board.

Here is the research I conducted on target and appealing to specific audiences:

Here is the logo design process and an animated logo test I made for the studio: