Professional Practise 2: Competitions

Professional Practise 2

Character Design Challenge: March

• This months' theme for the character design challenge was Norse Gods. For the Applied Animation module, we are making a documentary on Norse Mythology, so I chose to draw a character which we had not explored within that module.
• The character I chose was Freyja. She is the Goddess associated with love, beauty and fertility. She has a cloak made from Falcon feathers, which allows her to fly. I chose to focus on this in her design, drawing her from an angle showing her back, as the design challenge allows for illustrative designs. As I was limited on time for this competition, it wasn't as detailed or unique as I wanted it to be.

Here is the final illustration:

Here is the proof of submission to the Facebook group:

Professional Practise 2: Presentation Feedback

Professional Practise 2

Presentation Feedback

• Here are some points of feedback from Mike, about Studio Brief 3s' presentation:
• Clear presentation, easy to read and follow.
• Acknowledgement of specialisation, however something we'd find is making revenue through advertisement.
• Cute, simple logo, works well - likes animal mascot friendly and cute.
• Clear roles and positions represented.
• Competitors sensible, especially as they produce similar content, however we need to be aware of the size of each studio, as Brown Bag has hundreds of staff, whereas we are a small company.
• Good website, social media and online presence and consistency between everything.
• Target Audience in the kinds of work were producing - the way TV is going with multi-channels, animation has broader appeal.
• Might not need four licenses of Creative Cloud.
• Make it clearer on website about advertising and short-form animation
• Potential project in presentation is a good edition.

Professional Practise 2: Studio Brief 3 - Website and Presentation

Professional Practise 2

Studio Brief 3 - Website

• This week, we worked on the presentation for the Studio, adding some final designs and assets and deciding whether we need to produce any further designs for the studio.
• I produced a website, using our colour scheme, logo and any portfolio work we had done. This included adding the "Studio Showreel" also. I looked at a variety of other studio websites to help with this, such as Brown Bag Films and Kilogramme, however they did have more work to show than we did. I had to work around this, by adding personal work too.
• Here is the research document I made to explore how other studios make their websites:

• Using WIX, as it is a simple website editor and maker, I produced the Bobcat Studios website, which somewhat fit this criteria. I decided to add our own unique elements to the site, also, to differentiate from the competitors. This included a coloured background and a one-page website, where the links lead to sections of the page.

Here is the website:

https://bobcatstudiosmail.wixsite.com/website

Professional Practise 2: Studio Theme Ideas and Backgrounds

Professional Practise 2

Studio Theme Ideas and Backgrounds for LoopdeLoop

• For the Studio Brief 2, our studio, Bobcat Studios, decided to produce an animation together for this months' LoopdeLoop challenge, Mushy. The idea of our narrative consists of a character picking strawberries, then finding a mushy, gross one and then discarding it, and then the animation loops.
• As part of this task, I was assigned to do the backgrounds and help out with some of the animation. Here are the backgrounds I produced:

I additionally explored some possible colour schemes for the website and social media:

Professional Practise 2: Target Audience and Studio Logo Design

Professional Practise 2

Target Audience and Studio Logo Design

• For Studio Brief 3, creating our own Animation Studio, I decided to work with Emily, Harry and Kathryn, as we all had shared interests in 2D Digital Animation. This was also a chance for me to work with different people.
• We have decided to produce a series of assets, designs, websites and branding, as a team, and together came up with the name "Bobcat Studios" - as it was easy to remember, featured an animal, which could make for interesting logo designs and appealed to us all.
• Our target audience will be predominantly younger teens (11-16 years), however we would be open to projects with slightly more mature themes, such as mild violence, as long as it isn't over 18 years.
• As part of my role in the team, I needed to design branding colours, the logo and provide concepts, backgrounds and 2D Animation for any project we decide to take on-board.

Here is the research I conducted on target and appealing to specific audiences:

Here is the logo design process and an animated logo test I made for the studio: