Extended Practise: Giffgaff Brief - Editing

 Extended Practise
giffgaff Brief - Final colour and editing

• This week:
• Joseph assisted with the colouring and compositing for the giffgaff brief.
• What went well:
• We were able to finish colouring the full 20 second advert and add the backgrounds, which really brought everything together. 
• Overall, the character fits well with the background, the line style works for giffgaff's brief guidelines and the story of "Sell your old phone, get cash" which giffgaff wants to tell, shows through very easily. The colours work well together and the blue and orange-ish yellow compliment each other quite well. 
• During the editing process, Joseph added a soundtrack and some effects which bring the animation much more to life. I believe that we followed the brief accurately for the 20 second ad and utilised all the research for giffgaff's previous ad campaigns. We were also very risk-taking with the process, as I decided to do a frame by frame animation, which is something giffgaff have never done before. 
• Here is the final edit:

• During the final editing, we also created a series of Digital Ad Banners and Joseph worked on an Instagram story post of the character falling in an endless loop. I found this article which explains the sizing for banners, which I referred to when editing them.

• We had a lot of technical issues with the colours, as the colour HEXs and RGB codes provided by giffgaff didn't produce the same colour, depending on the code you used. We also found that we forgot to consider the 4 primary colour limit, plus black, white and skin colour, which meant we had to re-colour the pinks used, to blue, to keep to their 3 primary colour limit.
• Here's what this looked like before:

• I created 5 animated ads, as when looking at their Twitter pages and other digital advertisements, the ones which were animated are most appealing. The idea that they are digital, also, allows the freedom to be either animated or still. Therefore, I wanted to give more animated advertisements, which can also work as still frames. Here are each of the edited ads I created:

• Here is Josephs' Instagram loop, which we will also be submitting:

• What could be improved:
• I believe that the animation of the character could have been more consistent and that I could have kept more on-model when animating. Additionally, we might have benefitted more from exploring more character ideas, before, as we settled on a character quite quickly.
• Furthermore, whilst the storytelling works well, I think it could have been better with more idea exploration and refining, despite the difficulty of trying to get the animation to be under 20 seconds. This could have been done with idea generating and maybe testing animatics to see which works.
• Next week:
• We will be submitting the final animation and set of digital advertisements to the D&AD Competition.