Professional Practise 1: Advertising in Animation

Professional Practise 1

Advertising with Animation

To further explore advertising in Animation, I decided to look at how it has been used through history and additionally, explore more areas in-which advertising has been made using animation. Using the books, Animation: A World History, volume 1 by Giannaberto Bendazzi and Animation: A Global History by M. Furniss, I was able to find further sources of information.

• The Marlboro Cigarettes rebranding in the 1950s was one of the breaking ideas for advertising.
• The public and clients liked the use of animation in advertising, as it allowed advertisers to sell their products without being too forward or forceful and it produced a memorable story or ideology, making brands have a more positive reaction from audiences.

• Animated characters allowed for merchandise, from popular icons, such as Tony the Tiger. The characters had the benefit of not ageing, because of the medium used.

Stop-Motion Advertising

https://www.cartoonbrew.com/classic/philips-revue-of-1938-by-george-pal-8387.html

• Hungarian, George Pal produced the stop-motion advertisement Philips Broadcast of 1938, which is described to be fun, colourful and stylish. It appears experimental for an advert, despite how long ago it was produced.