Professional Practise 1: The Power to Persuade

Professional Practise 1
Study Task 5: The Power to Persuade

- An Indian Ad for the OnePlus 5, using 2D Animation, with elements of cut-out, thus making the visuals appealing to watch.

- A Dairy Milk Oreo ad, produced for Dairy Milk Malaysia. Animations are by Animation Studio, Buck. Both the story-telling and the quality of the CG made me choose this for the list

- Another Dairy Milk ad, but this time from Canada, using 3D, CG Animation

- Aqua ad produced using StopMotion, by a team consisting of London Animation Studio, Mummu and Rock Hound

- A series of Pepsi ads, created by a studio in Brisbane, Australia, using CG and VFX. The Animation and Visuals are creative and the idea of creating a series from ads creates interest.

- Rightmove animation created by Trunk Animation's Layla Atkinson and illustrator Anna Kövecses following a couple on the hunt for a new home. The bright colours and 2D/Platform style along with the minor details added to the background made me choose this ad.

An advertisement for Audi, during Christmas, made using CG Animation and tackles gender stereotypes and representation within the ad to create a wider message.

- Heinz Australia produced an Pixar-like story advertisement, made using CG Animation, produced by Y&R New Zealand

- Wear The Rose, England Rugby ad was released 2015 by O2sports. The 2D Animation used in the ad is beautiful, produced by VCCP

- Apple recently released a new global Christmas Ad, featuring a young girl whom doesn't share her talents/gifts. The Animation produced and style is dynamic and unique, combining both CG and practical sets.

There were more animations for advertising than I expected, as this allowed me to realise how much Animation is used outside just entertainment. It also shows that storytelling and practise can be taken place during the process of advertising. It also allows artists and animators to continue making personal projects, whilst still earning through commissioned projects.