Professional Practise 1: Stop, Look and Listen

Professional Practise 1

Study Task 7: Stop, Look and Listen

(Public Service announcements and informational animations)

'Tea and Consent' is a public information animation used by Thames Valley Police to address issues with sexual consent. I chose this for being a simple, stick-figure animation, with an effective message.

Commissioned by the 'Global Health Media', 'The Story of Cholera' depicts transmission, prevention and spread of the disease. Colour is used to show the disease spread and the animated format allows for my sensitive themes to be shown, which is one of the reasons I chose to put this on the list.

'A is for Atom' is a 1952 American animated public information, used to promote peaceful use of Nuclear energy, a few months after Hiroshima. I chose this not because I enjoyed the animation or message, but I thought it was interesting in terms of the overall use of animation for this announcement, to try and provide an educational and sensitive outlook.

"Computer Critters" is a series of animated shorts for a Public Service announcement, which explains the uses and safety of using a computer. I chose this for the fluidity of the animation and character appeal.

A public informational animation about eating disorders and how treating children/raising children how to feel about their bodies. I thought the overall animation was beautiful and energetic and the message was delivered in a respectful way. The idea of using Hansel and Gretel to tell the story also helps appeal to younger audiences.

The Yogi Bear Anti-Smoking PSA makes use of popular characters and culture to try persuade and inform audiences, which is why I chose to put this in the list.

'Old Lady in the Shoe' is a Canadian Fire Safety Animation, which was aired in the 1970s to talk about fire safety uses.

Again, similarly to the Yogi Bear PSA, the use of G.I. Joe characters helped target young children to explain the use of bike equipment.

As a way of encouraging children to exercise, this PSA called "Couch Potato" is made using stop-motion and I thought it was unique of an animation to be included in the list. It was used as a way to encourage children to exercise

Pelican Crossing is a 1960s-70s animated public announcement to show how to cross the road at a pelican crossing. 

Overall, Public Service Announcement animations were mainly accessible on YouTube, however as uploaded copies, because of when they were publicised.